Getting started
Most stores can have a thank-you email going out automatically in a few minutes. Followup ships ready — install, open the settings screen, enable the types you want.
Before you start
Section titled “Before you start”- WordPress 6.5 or newer
- WooCommerce active
- PHP 8.1 or newer
- A working site email (Followup sends via
wp_mail)
Install
Section titled “Install”- Install WooCommerce and make sure it is active.
- Install Followup from the plugin directory (when live on WordPress.org) or upload the
followupfolder to/wp-content/plugins/. - Activate the plugin.
First configuration
Section titled “First configuration”Open WooCommerce → Follow-ups:
- From name and email — the global sender for every message.
- For each email type (thank-you, review request, cross-sell, win-back):
- Enable the type.
- Trigger status — the order status that starts the countdown (e.g. Completed).
- Delay (days) — how long after that status the email is sent.
- Subject and body — edit the template using the placeholders below.
Save. Followup’s daily task will pick up due orders from then on.
Placeholders
Section titled “Placeholders”Use these in any subject or body:
{customer} first name{order} order number{site} your site nameVerify
Section titled “Verify”- Place a test order and move it to the configured trigger status.
- To see it sooner, temporarily set the delay to 0 days.
- Wait for the daily event (or trigger wp-cron) and confirm the email arrives.
- Re-run the task — the same follow-up should not be sent again for that order.
How timing works
Section titled “How timing works”A daily wp-cron event checks for orders that have been in the configured status for at least the configured number of days, and sends any that have not been sent yet. Sending is idempotent — each type is recorded against the order once sent.
Free vs PRO
Section titled “Free vs PRO”The free edition covers all four follow-up types with per-type enable, trigger status, delay, templates and the idempotent daily sender.
Followup PRO (planned) adds unlimited custom email sequences, coupon and product-recommendation blocks, precise send-time scheduling and open/click reporting — not basic follow-up access.
Need help?
Section titled “Need help?”- Followup overview — features and how sending works
- GitHub issues
- Followup on plogins.com