Plugin configuration
A written setup scope for your store, theme and current plugin stack.
Request configuration PRO edition
Swatch Pro
Variation swatches for stores that want more
Swatch Pro extends the free swatches with image swatches per attribute term, per-variation gallery strips, archive-loop previews, rich tooltips and per-attribute sizing.
Extends Swatch FREE
Image swatches, galleries, archive swatches, tooltips and sizing, shipped Requires the free Swatch plugin Delivered through Freemius
PRO features
Image swatches, per-variation galleries, archive swatches, rich tooltips and custom sizing. Feature-complete PRO.
Image swatches
Upload an image per attribute term rendered as a thumbnail swatch on the product page.
Per-variation gallery
Extra gallery images per variation with a thumbnail strip below the main gallery.
Archive swatches
Show swatches on shop, category, tag and search listings with links to the product and selected option.
Rich tooltips
Preview the colour chip, label or swatch image on hover and keyboard focus on product and archive pages.
Custom sizes and shapes
Small/large swatches and circle, square, rounded or pill shapes per global attribute.
What PRO adds, and why it matters
Image swatches
Upload an image per attribute term rendered as a thumbnail swatch on the product page.
Per-variation gallery
Extra gallery images per variation with a thumbnail strip below the main gallery.
Archive swatches
Show swatches on shop, category, tag and search listings with links to the product and selected option.
Rich tooltips
Preview the colour chip, label or swatch image on hover and keyboard focus on product and archive pages.
Custom sizes and shapes
Small/large swatches and circle, square, rounded or pill shapes per global attribute.
What you get: FREE vs PRO
PRO keeps everything in the free plugin and adds the modules below.
Feature FREE PRO
Colour and button swatches ✓ ✓
Type per attribute ✓ ✓
Colour and label per term ✓ ✓
Native variations form ✓ ✓
Keyboard operable ✓ ✓
Accessible visuals ✓ ✓
Graceful fallback ✓ ✓
Settings page ✓ ✓
Image swatches × ✓
Per-variation gallery × ✓
Archive swatches × ✓
Rich tooltips × ✓
Custom sizes and shapes × ✓
Swatch vs Variation Swatches vs YITH Color & Label Variations
How Swatch compares to the popular WooCommerce variation swatches plugins.
| Swatch | Variation Swatches | YITH Color & Label | |
|---|---|---|---|
| Free version | Yes | Yes | Yes |
| Color + button/label swatches | Yes | Yes | Yes |
| Swatch type per attribute | Yes | Yes | - |
| Color or label per term | Yes | Yes | Yes |
| Uses the native variation form (no rebuild) | Yes | - | - |
| Keyboard + screen-reader accessible | Yes | - | - |
| No jQuery (lightweight) | Yes | - | - |
| Open source (GPLv2) | Yes | Core GPL | Core GPL |
| Paid plan price | from €19/yr | $49/yr | Free + premium |
Competitor data and pricing as of June 2026; check the vendors' sites for current pricing.
Start with Swatch FREE
Swatch Pro extends the free plugin with image swatches, per-variation galleries, archive-loop previews, rich tooltips and per-attribute sizing. The free edition ships accessible colour and button/label swatches wired into the native variations form.
Support and resources
Every plugin has its own documentation with setup walkthroughs. Bugs and questions go to the public GitHub repository for that plugin, we answer in the open.
Need help beyond the plugin?
Send the store context in writing. You will receive a scoped recommendation, without a sales call.
Compatibility audit
Check the plugin against checkout, HPOS, blocks, theme code and critical integrations.
Request an auditCustom integration
A scoped connector or extension when the standard plugin stops short of your workflow.
Describe the integrationYour email is used to answer this request only. Marketing messages require a separate, explicit opt-in.
Frequently asked questions
Does Swatch Pro require the free Swatch plugin?
Yes. Swatch Pro is an add-on, it requires Swatch FREE version 0.1.4 or later installed and active.
What ships today?
Image swatches, per-variation gallery strips, archive-loop swatches, rich tooltips and per-attribute sizing (version 0.5.0). Swatch Pro is feature-complete for the current roadmap.
Where do I get Swatch Pro?
Swatch Pro is sold and delivered through Freemius, which also handles licensing and automatic updates. It is not in the WordPress.org directory.
How much does PRO cost?
Yes, pricing is final. PRO is €19/year for 1 site, €39 for 5 sites, and €69 for unlimited sites, billed in EUR through Freemius. PL visitors see an approximate PLN price.
How does Swatch compare to Variation Swatches and YITH Color & Label Variations?
All three turn variation dropdowns into colour and label swatches. Swatch uses the native variation form, is keyboard accessible and jQuery-free, free and open source with PRO from €19/yr, versus Variation Swatches Pro at $49/yr. Pricing as of June 2026.
Swatch FREE + Swatch Pro
Start with the free colour and label swatches. PRO adds image swatches, per-variation galleries, archive-loop previews, tooltips and per-attribute sizing. Feature-complete.
See plans & pricing